About Us

We want to highlight what the Florida Lifestyle is all about with things to do, beaches to visit, and fun in the sunshine state!

What We're All About

We are fun loving beach people, who love the ocean, sun & sand; as well as art, culture, music concerts, good food, Florida blockchain, technology, books, and learning about the sunshine state by traveling around.

Lenny Mauricio

Palma Non Sine Pulvere

Dare to try. That’s what it means if you are wondering. Our website is built for visitors, travelers, tourists, and residents alike, looking to explore all the different shades of Florida. 

Founder
Our Vision

Why We're Doing This

Drive More Tourists Through SEO

Tourism drives the local economy and our vision is to drive more online visitors into offline tourists throughout the sunshine state, year round. 

The quantity, quality, and diversity of digital marketing and advertising to this new mobile, “Tik-Tok” audience has created a DIY generation that is both sophisticated and media educated.

On the one hand, they are aware of advertising spin and are able to tune it out; on the other hand, they are more focused on self and consumption than ever before.

We know our audience because we are part of the demographic and have been involved in the technology industry for over two decades. We are our audience. This is a very tough market to reach if you come at it from the outside.

To truly understand it, you need to be a part of it. You need to be able to understand the dynamics before you have any credibility in it.